UX Research Tools for Generative and Evaluative Research
Discover problems early, unearth business opportunities, and gain a deeper understanding of your users
Companies Using EthOS to Make Customer-Centered Decisions
Discover With Digital Ethnography
- Find hidden problems with products and services that arise in real-world use cases
- Unearth new business opportunities by taking deep dives into user behaviors and routines
- Gain a rich understanding of your users by observing how they interact with your products in their everyday lives
- The apps are designed to look like popular messaging platforms so they seamlessly fit into the lives of users
- Gather high quality video, picture, and audio data from users in-the-moment
Explore With Diary Studies
- Understand the context surrounding a problem to begin generating a hypothesis for its solution
- Develop a deeper understanding of users to develop personas and journey maps
- Validate or invalidate assumptions by observing real-world scenarios
- Capture intimate, in-the-emotion moments, and analyze them with automated sentiment and tone analysis
Listen and Dig Deeper With Chat-Based Interviews & Focus Groups
- Conduct ongoing generative research to keep a pulse on the ever changing needs of your users
- Longitudinal and multi-wave studies lead to a deeper understanding of the problem space
- Proactive listening helps you stay ahead of problems and on the forefront of innovation
- Have chat-based discussions with individuals or groups to further your understanding
- Communicate with users the way they communicate in todays world for more honest and open feedback
Round Out Data with a Mixed Method Approach
- Assign single choice, multiple choice, and scale type tasks
- Create mini surveys with skip logic
- Combine qualitative and quantitative task types to acquire a well rounded view of your users
Be Agile While Maintaining Control
Project Management
- EthOS is a true DIY platform that allows researchers to maintain control throughout a study
- Build studies in a matter of minutes with one-page project and task setup wizards
- Easily track user activity and send reminders to ensure projects finish on time
Analysis
- Automated transcriptions, sentiment, and tone analysis provide quick reads
- Out of the box reports help you discover trends and themes
- Organize and theme data with smart filtering and collaborative workspaces
