Diary Study Tool and Mobile App For Remote CX and UX Research

The What, When, and Why of
Diary Studies

What :
Diary studies can take place over a few days or across several months. They allow researchers to analyze the current behavior of users and their relationship with a company's products. They can be used to experience a day-in-the life of your users, to track consumption in real-world situations, and to remotely view how users experience your products and services in their everyday lives.
When :
Diary Studies have their place in many different types of research, but they are especially useful when conducting generative research during the discovery and exploratory stages of the UX research process.
Why :

Observe User Routines and Behaviors: Be in-the-moment with users as they go about their day to understand their needs.

Tap into Emotions and Feelings: Capture authentic moments that reveal how your users feel as they interact with your products.

Understand the Context: See the context surrounding user behaviors, routines, and decisions.

Understand Your Customers On A Deeper Level

Collect video and rich media from consumers as they go about their day so you can experience authentic moments from their lives
Make more empathetic business decisions by capturing consumer emotions through automated sentiment and tone analysis
Ask multiple choice, range, and single select questions to round out customer personas and profiles

Take Deep Dives into Behaviors, Motivations, and Routines

Assign project wide and individual tasks to consumers that unearth their unique goals, motivations, and needs
Have 1 on 1 chats with users to gain a deeper understanding of the why behind their thoughts and actions
The apps have a simple and familiar interface that allows participants to interact with you the same way they do with their friends and family, leading to intimate and honest feedback that they may never provide in person

Easily Uncover Themes To Discover Hidden Problems and New Business Opportunities

Smart filters allow for automated theming
An out of the box trending report exposes emerging themes
Smart searches crawl video transcriptions, open text responses, and probes so you can dial in on keywords
Auto Codes provide hints on how to best code entries

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