Mobile Diary Studies that Provide A Deep Contextual Understanding of Your Users
Observe and analyze consumer behavior remotely, and form data-driven insights that lead to experiences
Trusted by the world's leading brands and agencies
The What, When, and Why of Diary Studies
What : Diary studies can take place over a few days or across
several months. They allow researchers to analyze the current behavior of users and their relationship with a company's products.
They can be used to experience a day-in-the life of your users, to track consumption in real-world
situations, and to remotely view how users experience your products and services in their everyday lives.
When : Diary Studies have their place in many different types of
research, but they are especially useful when conducting generative research during the discovery and exploratory stages of
the UX research process.
A Flexible Tool For Collecting In-Context Insights That Lead to User-Centered Decisions
Understand Your Customers On A Deeper Level
Collect video and rich media from consumers as they go about their day so you can experience authentic
moments from their lives
Make more empathetic business decisions by capturing consumer emotions through automated sentiment and
Ask multiple choice, range, and single select questions to round out customer personas and profiles
Take Deep Dives into Behaviors, Motivations, and Routines
Assign project wide and individual tasks to consumers that unearth their unique goals, motivations,
Have 1 on 1 chats with users to gain a deeper understanding of the why behind their thoughts and
The apps have a simple and familiar interface that allows participants to interact with you the same
way they do with their friends and family, leading to intimate and honest feedback that they may never
provide in person
Easily Uncover Themes To Discover Hidden Problems and New Business Opportunities
Smart filters allow for automated theming
An out of the box trending report exposes emerging themes
Smart searches crawl video transcriptions, open text responses, and probes so you can dial in on
Auto Codes provide hints on how to best code entries
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