
The Apps
Our iOS and Android apps turn mobile devices into
world-class ethnography tools by facilitating the
collection
of intimate, in-the-moment insights.


Built For Respondents
The EthOS apps were designed to be non-intrusive and intuitive so they could easily be
incorporated into the daily routines of respondents.
We researched how people communicate today, and the findings showed you get better response
rates and more honest feedback when respondents use platforms they are familiar with. This is why our
chat-based interface was designed to be similar to Skype, WhatsApp, and Facebook Messenger. While using EthOS,
respondents will feel as though they are having a casual conversation with their moderator, and in-turn will
provide better insight than traditional qualitative tools.
Tasks That Unearth The Whole Story
- Display media within a task to show participants ads, product concepts, and other stimuli.
- Have participants take photos, videos, and record audio to capture data elements that tell the story behind respondent behavior and motivations.
- Ask multiple choice, scale, and text-based questions to round out your data.
The Insight Dashboard
Unearth the most important stories and trends from your respondents and easily
turn that insight into in-depth reports.
turn that insight into in-depth reports.

It Doesn't Get Any Easier
The EthOS platform and dashboard support all types of market research projects. Whether your
focus is on brand and marketing, syndicated research, or customer experience you will be able to use our
powerful smart filtering capabilities to help you automate, organize, theme, and analyze responses from
participants.
Our workspace tool is the first of its kind to offer real-time collaboration between
co-workers, participants, and clients. You can host break-out sessions that allow participants to view and
comment on each other’s entries and setup group chats to have in-depth discussions.

Project Management Made Simple
- Easily upload respondents and respondent data into the system and contact those who are slow or fail to complete tasks.
- Communicate directly with participants from your desktop or mobile app to probe for deeper insight.
- Ensure researchers and participants don't miss crucial communications by sending email reminders or in-app/push notifications.
- View which respondents are online and have live chats with them to turn research into a conversation

Go From Data to Insight
EthOS contains out of the box reports and data views that help you discover trends and turn
ethnographic data into insight.
Participant Journey Report: Allows researchers to
see a respondent's entries in chronological order, helping bring the customer journey to life.
Sentiment Analysis Report: Review aggregated
sentiment analysis results by task to gain a quick understanding of user sentiment on specific topics.
Trending Report: Track trending words and user
tags to uncover themes.
Moderator Codes: Easily add codes to entries that
can be filtered and organized.
Single Choice and Range Reports: View aggregated
quantitative data in easily digestible charts.
Entry Location Map: See where respondents
completed each of their tasks overlayed on google maps.
Interested in learning more?