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Screenshot of EthOS recruitment interface displaying the beginning of a recruitment request, with fields for project details and target audience selection. Screenshot of EthOS participant recruitment interface where the user selects the research method and B2B or B2C target market. Grid of participant profiles in EthOS showing diverse backgrounds including a graphic designer, urban planner, financial analyst, and veterinarian, highlighting the platform's wide-ranging participant pool.

Seamlessly Connect with Your Ideal Audience

  • Access a diverse panel of over 3 million participants for wide-ranging perspectives
  • Expand your reach by remotely connecting with participants from over 150 countries
  • Target B2B and B2C audiences with advanced screening capabilities
  • Accelerate your recruitment process and begin receiving participant matches in just 30 minutes

Walk in Your Customers' Shoes

  • Conduct rapid video surveys spanning 2-3 days or embark on extensive diary and ethnographic studies lasting weeks to months
  • Explore digital behaviors and website usability with advanced mobile and desktop screen recording capabilities
  • Observe and record natural behaviors in real-world settings to deepen your understanding of the "why" behind customer actions
  • Capture the evolution of attitudes, usage patterns, and satisfaction levels to align products with customer needs and expectations
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Screenshot of a participant using a juicer in a product test. A screenshot from a response in a mobile ethnography study where a participant is sharing her fashion choices. Screenshot of a video survey response from a participant discussing her morning coffee routine. Screenshot of a participant response from a grocery store research study. Screenshot of a participant in a diary study talking about his family. Screenshot of a usability test response from a participant.
Chart displaying survey results on coffee brand preferences from EthOS data analysis. A Screenshot of EthOS's AI-driven analysis output from a diary study, highlighting key insights. Detailed location map report from EthOS visualizing geographical data points from a study. Heatmap from EthOS showing user interaction on a website concept test for intuitive UI analysis.

Fast-Track Your Path to Key Insights

EthOS optimizes your data analysis efficiency, allowing you to quickly uncover strategic insights. Reduce the hours you spend sorting through data and focus your energy on leveraging insights for impactful and informed decision-making

  • Harness the power of EthOS's generative AI to accelerate your insight discovery and drastically reduce analysis time
  • Make use of out-of-the-box reports that offer deep insights into your customers' behaviors, needs, and experiences
  • Analyze participant-tagged heatmaps for intuitive understanding of prototypes and concepts
  • Import interviews and focus group recordings from Zoom, Google Meet, and Microsoft Teams to rapdily generate rich and actionable insights
  • Create compelling video highlight reels to foster customer empathy and internal buy-in

Your End-to-End Experience Research Platform

EthOS is the go-to software for customer-centric teams, providing unmatched flexibility and a comprehensive suite of tools. Tailored to tackle a wide range of business questions and initiatives, EthOS supports every aspect of your research journey.


Foundational Research

Delve into the core behaviors, motivations, and needs of your customers, establishing a
solid foundation for strategic decision-making and future research.

Mobile Ethnography

Leverage smartphone technology to capture real-time, contextual insights into user behaviors and environments, providing a deep understanding of consumer experiences as they occur naturally.

Diary Studies

Capture daily logs from users, offering rich, sequential insights into behaviors and experiences over extended periods.


Generative Research

Spark creativity and uncover new opportunities by exploring the 'why' behind customer behaviors, guiding idea generation and opportunity identification.

Video Surveys

Employ Video Surveys to gather rapid, qualitative feedback from consumers. Combine multimedia and quantitative tasks to unearth the "what" and the "why" to your most pressing business questions.

Interview Analysis

Harness the power of generative AI with our Interview Analysis tool, which processes and analyzes qualitative data from interviews, extracting key themes and insights quickly and efficiently.


Evaluative Research

Assess and refine your existing designs, prototypes, ads, messaging, and products, gauging their effectiveness and usability to ensure they meet customer needs and expectations.

Concept/Product Testing

Enhance concept and product development with our testing tools, featuring heat mapping technology and video feedback. Evaluate and refine physical or digitial products through detailed analysis of real-world consumer interactions.

Usability Testing

Improve user interface designs and functionality with our Usability Testing tool, which captures user interactions and identifies usability issues to enhance overall satisfaction.

Companies Using EthOS to Make Customer-Centered Decisions

Want to learn more about using EthOS for experience research?

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