About Us
The EthOS name stands for 'Ethnographic Observation System,' reflecting our deep-rooted history in ethnography and the study of people.
Our mission is built on the principle of empathy through ethnography, providing companies with a direct window into their customers' daily lives. By gathering authentic human insights, businesses can make more customer-centered decisions, fostering a mutually beneficial relationship.
Throughout our journey, we've evolved EthOS into a powerful, all-around qualitative research platform that can be deployed across a variety of methodologies to address diverse and critical business questions.
Today, global teams in User Experience, Customer Experience, and Insights rely on EthOS to better understand their customers, unveiling opportunities and addressing challenges by observing real-life interactions.
Our commitment to enhancing customer understanding remains at the core of everything we do. Join us on our quest to create better customer experiences and make meaningful connections with your audience through the power of EthOS.
Fundamentally, ethnography is about making the ordinary extraordinary and seeing things hidden in plain sight.
Executive Team
Siamack Salari
David Watkins
Paul Chesterman
