Ethos Remote Human Insights platform for UXR, digital ethnography, and diary studies.

Experience Research Platform (XRP) for Agile Human Insights

Capture & Analyze Real-World Experiences From The People Most Important To Your Business

The EthOS platform is used by the world's leading brands and agencies to gain a richer understanding of their user's needs, behaviors, and motivations.

Make the Ordinary Extraordinary

See the world through the eyes of your users and discover opportunities hidden in plain sight

The Apps

  • Collect intimate, in-the-emotion, and in-the-moment insights
  • Designed specifically for mobile phones so you can reach customers 24/7
  • Assign tasks to capture the experiences and perspectives of your customers
  • Gather high quality video, picture, and audio data from respondents
  • Single choice, range, and text based questions help provide well rounded insights
  • Notify respondents with email and in-app push notifications
  • Probe respondents with our skype-like interface for live chat discussions
  • Supports unlimited video length
Analysis capabilities of the ethos user experience research tool


  • Easily analyze and organize participant submissions
  • Track participant activity on our in-depth project management page
  • Add pre-determined tags or assign codes and ratings with a few clicks
  • Smart filtering allows for easy and automated theming and clustering
  • Use our workspace tool to collaborate with colleagues and clients
  • Automated transcription services make video analysis a breeze
  • Dedicated customer experience team to assist with onboarding and support
  • Built in sentiment and tone analysis allow for quick reads and rapid understanding
  • Out of the box Participant Journey, Single Select, Tag, and Sentiment Analysis reports

How it Works

EthOS is an agile DIY platform with an intuitive user interface that allows researchers to quickly launch projects while maintaining full control of the study

Build a Project

Design an interactive project for your participants in a matter of minutes with our easy to use task builder.

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Import participants from your customer list or have us find participants for you.

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Participants download the EthOS App and complete the tasks you assign.

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Have live conversations with participants to probe further, or create individual follow-up tasks to gather deeper insights. 

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Easily organize and analyze participant submissions in our intuitive dashboard with automated tagging, advanced filtering, and on-the-fly transcriptions.

Use EthOS For Your Next Project

  • UX Research
  • Digital Ethnography
  • Product Testing/IHUTS
  • Co-Creation/Ideation
  • Shopper Experience
  • Diary Studies
  • Journey Mapping
  • Path to Purchase
  • Shop Alongs
  • Persona Building

About Us

The name EthOS is an abbreviation of 'Ethnographic Observation System’ and like our name, our history is rooted in ethnography.

Ethnographer Siamack Salari pioneered the concept of mobile ethnography back in 2009 shortly after the release of the first iPhone.

EthOS was developed on the principle of empathy through ethnography. By giving companies a direct lens into the everyday lives of their customers, they'll be able to collect human insights that lead to more user-centered business decisions. The result is a win-win scenario where businesses better understand the needs of their users, and users have their needs met.

Over time, we've expanded EthOS's capabilities to make it a powerful tool for generative research. Today, User Experience and Market Research teams around the world use EthOS to discover problems and opportunities by observing how people interact with their products as they go about their everyday lives.

  • Fundamentally, ethnography is about making the ordinary extraordinary and seeing things hidden in plain sight.

Executive Team

Team Member

Siamack Salari

Chief Ideas Officer

Team Member

David Watkins

Director of Customer Experience

Team Member

Paul Chesterman

Director of Sales & Marketing

Team Member

Anne Collins

Strategy Director

Want to learn more? Let's Talk!

Setup a time with a member of our team to ask questions or to discuss your latest project.

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