See the world through the eyes of your users and discover opportunities hidden in plain sight
Design an interactive project for your participants in a matter of minutes with our easy to use task builder.
Import participants from your customer list or have us find participants for you.
Participants download the EthOS App and complete the tasks you assign.
Have live conversations with participants to probe further, or create individual follow-up tasks to gather deeper insights.
Easily organize and analyze participant submissions in our intuitive dashboard with automated tagging, advanced filtering, and on-the-fly transcriptions.
The name EthOS is an abbreviation of 'Ethnographic Observation System’ and like our name, our history is rooted in ethnography.
Ethnographer Siamack Salari pioneered the concept of mobile ethnography back in 2009 shortly after the release of the first iPhone.
EthOS was developed on the principle of empathy through ethnography. By giving companies a direct lens into the everyday lives of their customers, they'll be able to collect human insights that lead to more user-centered business decisions. The result is a win-win scenario where businesses better understand the needs of their users, and users have their needs met.
Over time, we've expanded EthOS's capabilities to make it a powerful tool for generative research. Today, User Experience and Market Research teams around the world use EthOS to discover problems and opportunities by observing how people interact with their products as they go about their everyday lives.
Fundamentally, ethnography is about making the ordinary extraordinary and seeing things hidden in plain sight.
Chief Ideas Officer
Director of Customer Experience
Director of Sales & Marketing