The EthOS app turns mobile devices into world class ethnography tools
Design an interactive project for your participants in a matter of minutes with our easy to use task builder.
Import participants from your customer list or have us find participants for you.
Participants download the EthOS App and complete the tasks you assign.
Have live conversations with participants to probe further, or create individual follow-up tasks to gather deeper insights.
Easily organize and analyze participant submissions in our intuitive dashboard with automated tagging, advanced filtering, and on-the-fly transcriptions.
The name EthOS is an acronym for 'Ethnographic Observation System’ and like our name, our history is rooted in ethnography.
Ethnographer Siamack Salari pioneered the concept of mobile ethnography back in 2009 shortly after the release of the first iPhone.
Traditional ethnographic research is very cumbersome, as there are several challenges associated with sending an ethnographer to be on-location. EthOS makes ethnographic research more practical by facilitating the remote collection and analysis of ethnographic data at scale.
Over time, we realized the power of the EthOS platform could be applied to other research methodologies like diary studies, journey mapping, ihuts, and more. These expanded use cases have made EthOS a critical qualitative tool for research agencies and businesses all over the world.
Fundamentally, ethnography is about making the ordinary extraordinary and seeing things hidden in plain sight.
Chief Ideas Officer
Director of Customer Experience
Director of Sales & Marketing