The Human Insight Blog

Artificial Intelligence Empowers UX Researchers In today’s fast-paced market, AI is emerging as a revolutionary tool that is challenging the way we live, the way we work, and the way we think. AI isn’t meant to replace but to empower and democratize. AI amplifies capabilities, uncovers patterns, and delivers data in record time. AI serves […]

Abstract In today’s dynamic market, understanding customer sentiments towards your products and services is an absolute must. A range of CX research methods can be utilized to enhance customer understanding, but a particular focus should be put on diary studies, surveys, and In-Depth Interviews. These methods provide well-rounded insights into the customer journey, levels of […]

What is Generative AI? Generative AI uses existing data to create new ideas or content, including text summaries, videos, and images. The most newsworthy generative AI example is ChatGPT, which has taken the industry and world by storm. People use this new technology to write songs, help with homework, and even create workout plans. While […]

Introduction To get in touch with modern customers, researchers and designers must first understand the range of needs, preferences, and behaviors of their target audience. A one-size-fits-all approach to designing products and services to meet the growing array of customers does not work. With more and more companies developing products and innovating solutions that fit […]

Introduction Qualitative research plays a vital role in understanding the intricacies of human experiences, behaviors, and perspectives. However, analyzing qualitative data can be time-consuming, labor-intensive, and often subject to researcher bias. Enter ChatGPT, an innovative and powerful tool that harnesses the capabilities of generative AI to revolutionize qualitative research analysis. By leveraging the advanced language […]

What is a Usage and Attitude Study? Usage and attitude studies aim to understand how consumers feel about a particular product, service, or brand and how they use it. The study typically involves collecting data from a representative sample of consumers through surveys, diary studies, interviews, or focus groups. The primary objective of an attitude […]

Introduction Ethnography is a methodology that enables researchers to gain contextual insights into how customers use products and services in their daily lives. In recent years technology has paved the way for digital ethnography, which allows researchers to conduct ethnography remotely through a purpose-built platform (usually made up of a mobile app and dashboard). Digital […]

Introduction Generative research methods such as diary studies, mobile ethnography, and IDIs drive innovation by providing rich insights into users’ real-world behaviors, attitudes, and experiences. By leveraging these methods, companies can create innovative products and services that resonate with users, gaining them a competitive advantage in the marketplace. Generative research & innovation Generative user research […]

Introduction In this guide, we’ll cover how UX researchers can conduct unmoderated generative research that unearths new ideas and insights. What is generative research? Generative research is a method that helps UX researchers identify unmet user needs and acts as a springboard for developing new ideas and conceptual designs. IDIs, focus groups, and observations are […]