The Human Insight Blog

In the realm of research, particularly within the fields of design, marketing, and product development, understanding the distinction between generative and evaluative research is critical for ensuring that the right methodologies are applied at the right stages of a project. Generative and evaluative research serve distinct purposes, yet they are complementary in the research process.…

In today’s hyper-competitive marketplace, where consumer preferences shift rapidly and new technologies disrupt traditional business models, the importance of a robust brand strategy cannot be overstated. A well-defined brand strategy not only differentiates a company from its competitors but also fosters customer loyalty and drives business growth. At the heart of a successful brand strategy…

In today’s hyperconnected world, where smartphones have become an extension of our daily lives, traditional research methodologies are undergoing a paradigm shift. Ethnography, the study of people and cultures, has evolved to embrace the digital realm, giving rise to mobile ethnography – an innovative approach that harnesses the power of mobile technology to gain deep…

In today’s digital landscape, user experience (UX) stands as the cornerstone of any successful product or service. A seamless, intuitive interface can make or break user engagement, loyalty, and ultimately, the success of a business. However, achieving long-term UX success requires more than just surface-level improvements or quick fixes. It demands a deep understanding of…

Understanding user behaviors, experiences, and interactions is pivotal to creating user-centered products and services. Diary studies, mobile ethnography, and user research are exceptional methods to craft better experiences for users, but it can be challenging to truly get a real perspective from a representative user base. Through diary studies, participants record activities and experiences to…

In the realm of academia, industry, and beyond, foundational research serves as the bedrock upon which innovation, progress, and understanding are built. Whether exploring uncharted territories or delving deeper into existing knowledge, the significance of foundational research cannot be overstated. However, conducting impactful foundational research requires more than just curiosity—it demands a systematic approach, a…

In the ever-evolving landscape of user experience (UX) research, methodologies continue to expand and adapt to meet the demands of understanding user behaviors, preferences, and interactions with products and services. Among these methodologies, diary studies have emerged as a valuable tool for gaining deep insights into users’ experiences over time. In this article, we’ll delve…

In the realm of research methodologies, diary studies stand out as a powerful tool for understanding human behavior, experiences, and perceptions in their natural contexts. Unlike traditional research methods that rely on retrospective accounts or controlled environments, diary studies offer a unique glimpse into the everyday lives of participants, capturing real-time data and insights. This…

In the realm of consumer research, understanding the intricacies of consumer behavior goes beyond mere numbers and statistics. Qualitative methods offer a window into the deeper dimensions of consumer motivations, emotions, and perceptions, providing invaluable insights for businesses striving to connect with their audience on a profound level. This article delves into various qualitative methods…

Introduction Understanding consumers is paramount for any business striving to thrive in today’s competitive landscape. Qualitative consumer insights serve as a goldmine of information, offering valuable perspectives into consumer behaviors, preferences, and needs. By employing effective techniques for collecting and analyzing qualitative consumer insights, businesses can gain a deeper understanding of their target audience, refine…