The Human Insight Blog

Research methods, like in-depth interviews and focus groups, have long stood as foundational to gaining deep insights into human behaviors, motivations, and experiences. Traditional methods like these allow researchers to examine complex issues by engaging directly with people to uncover rich and detailed narratives that often go missing when simply interpreting numbers in a spreadsheet. […]

Digital Ethnography Meets Customer Experience Understanding consumers and their behavior is the key to cornering the digital market. Digital ethnography is a pivotal tool that gives businesses a lens to observe, analyze, and interpret how people engage and interact within digital landscapes. This method is enhanced from its traditional form as platforms like EthOS allow […]

Understanding Generative Research Generative research offers a gateway to the unarticulated needs and desires of customers. Unlike evaluative research, where researchers assess the usability and effectiveness of existing solutions, generative research seeks to uncover underlying motivations, behaviors, and contexts to shape user experience. Generative research is instrumental in identifying new areas of innovation, guiding product […]

In product development and user experience (UX), foundational research is the bedrock, providing crucial insights that drive innovation and ensure products resonate with the intended end user. Product testing is integral to this process—in lieu of rigorous studies in a sterile lab, products are introduced into the daily lives of their target users. This approach […]

Qualitative research, particularly diary studies, faces several challenges that impede the collection of rich, actionable insights. Qualitative challenges begin early in the research process with recruiting and retaining a diverse participant pool, ensuring consistent and quality sessions. Further, managing the extensive time required to recruit and analyze also poses significant challenges to UX research studies. […]

The Limitations of Surface-Level Data To make an impact, products and services need a sturdy foundation rooted in empathy and intuitiveness. By recognizing patterns in user interactions and preferences, design teams can craft experiences that resonate deeply with audiences. While valuable, companies rely heavily on quantitative metrics like click-through rates, session lengths, and bounce rates. […]

In the realm of research, particularly within the fields of design, marketing, and product development, understanding the distinction between generative and evaluative research is critical for ensuring that the right methodologies are applied at the right stages of a project. Generative and evaluative research serve distinct purposes, yet they are complementary in the research process. […]

In today’s hyper-competitive marketplace, where consumer preferences shift rapidly and new technologies disrupt traditional business models, the importance of a robust brand strategy cannot be overstated. A well-defined brand strategy not only differentiates a company from its competitors but also fosters customer loyalty and drives business growth. At the heart of a successful brand strategy […]

In today’s hyperconnected world, where smartphones have become an extension of our daily lives, traditional research methodologies are undergoing a paradigm shift. Ethnography, the study of people and cultures, has evolved to embrace the digital realm, giving rise to mobile ethnography – an innovative approach that harnesses the power of mobile technology to gain deep […]

In today’s digital landscape, user experience (UX) stands as the cornerstone of any successful product or service. A seamless, intuitive interface can make or break user engagement, loyalty, and ultimately, the success of a business. However, achieving long-term UX success requires more than just surface-level improvements or quick fixes. It demands a deep understanding of […]