Category: EthOS Blog

Foundational UX research or generative UX research means tapping into a person’s thoughts and feelings to drive an understanding of how a product impacts them in their day-to-day lives. Companies use this research to help inform design decisions to create products that support what people want rather than what they think is best for people. […]

Customer experience has the potential to set you apart from your competitors. According to respondents in the Future of Customer Experience Survey by PwC, they would be willing to pay up to 16% more for a positive customer experience. The same survey revealed that 32% of respondents would stop using a product they loved after […]

Introduction Assumptive design practices result in unnecessary complexities for users. The best products are simple. The best products are user-first. The best products are the result of extensive UX research. Below are the benefits of using UX research tools: The cost of poor user experiences Poor user experiences deter return visits; thus, it is paramount […]

Introduction There are two main UX design research categories: generative and evaluative. One is more exploratory and opportunistic, while the other is a more focused approach applied to a predefined problem. While both methods aim to improve the user experience, there is a time and place for each. In this article, we will cover the […]

Introduction Qualitative research can generate extraordinary amounts of data. Because it’s generally exploratory, the findings often do not easily plug into a predefined analytical framework. Organizing and synthesizing the collected data to enable the identification of relevant and actionable insights can involve more time and effort than any other aspect of the project, including fieldwork. […]

In this video, Siamack Salari discusses the differences between mobile ethnography and IDIs, and how he often combines the two methods to improve research results. He leverages mobile ethnography ahead of IDIs to collect background data and better understand the participants as a means of enriching the follow up IDIs. Video Transcription: It’s always dodgy […]

Introduction Communities and populations most in need of supportive change often face the most significant challenges of having their voices heard and their needs understood. Photovoice is a participatory research method that enables them to document and share the realities of their lived experiences with policymakers. What is Photovoice? Photovoice equips people who need to […]

Introduction Generative research produces revenue through data-driven storytelling. The resulting qualitative findings may be the difference between a company folding or flourishing in the year ahead. Businesses that embrace generative research methodologies will stay aligned with changing user needs and, in turn, will be better positioned to pioneer user-centered innovations. For most, it is clear […]

In this video Siamack Salari talks about the differences between analysis, interpretation, and sense making in mobile ethnography projects. Siamack is an ethnographer and the founder of EthOS. Video Transcription: Analysis, and interpretation of mobile ethnography. Now, first of all analysis, what do I mean by analysis. Analysis is just sorting through what you have. […]

Introduction The holy grail of shopper research is to understand why people do what they do throughout their journey: before, during, and after their shopping experience. More than one research team has wished they could tag along without interfering, like a fly on the wall. Many questions we ask in shopper research have stayed the […]