The Human Insight Blog

What is Contextual Inquiry Contextual inquiry is a qualitative method that involves direct observation to uncover design flaws and obstacles that users cannot always state when asked. The interviews are conducted within the everyday context in which the task takes place to get a holistic view of how a product is used in real-world situations. […]

Introduction What if I told you there’s a way to get a head start on becoming acquainted with respondents? A method for researchers and participants to get to know each other – and trust each other – before the formal research process begins? To see beyond what a respondent might reveal about themselves in a […]

Abstract: Diary studies are one of the most powerful tools to wield during UX discovery. UXR teams utilize findings from diary studies to build exciting and engaging products and services. What is the discovery phase? In UXR, discovery is the preliminary phase of the design process. In this stage, designers and researchers collect information about […]

Introduction The saying, “there’s an app for that,” really isn’t much of an exaggeration.There are over 5 million apps on the Apple App Store and Google Play Store, and thousands more are released daily. With so many apps to choose from, consumers will only use ones that add value to their everyday lives. So how […]

Abstract: Understanding attitudes is key to delivering products that users not only want but need. Remote diary studies are essential to creating and iterating services and products that a target audience will not only use but enjoy. Understanding remote diary studies In user experience research (UXR), understanding user attitudes is paramount to successful research and design, […]

User Experience Research, commonly abbreviated as UXR, is a powerful tool for any organization committed to data-driven operations. Using a wide range of methodological approaches, UXR helps companies understand how users and prospective users experience their brand. It may focus on a specific real-world product or service; or online properties like websites and mobile apps […]

Abstract: Diary studies and field studies are essential to the discovery phase as they allow designers to build a strong foundation for UXR and UX design. These methods are rooted in ethnography and reveal how products and services are used in the real world. Making the case for ethnographic methods Hypotheticals reign supreme in UX research […]

Abstract: Virtual ethnography is research that uses the Internet and other information technologies to collect and share cultural knowledge. Virtual ethnography usually takes the form of an online conversation and the electronic exchange of the participants’ ideas, opinions, experiences, and perspectives. Virtual ethnography is sometimes called interactive ethnography or web ethnography. Virtual ethnography aims to understand […]

Abstract: Cyber ethnography is the use of the Internet as a field research tool by anthropologists, sociologists, and corporate researchers, especially those that conduct their research to analyze how data can be used in field studies or to analyze social phenomena or issues. Cyber ethnography is a way of conducting ethnographic fieldwork grounded in Internet and […]

What is a Remote Field Study? Field studies are research activities that revolve around observing users in their natural context versus studying them in a controlled environment like a lab. Field studies are one of the best tools a researcher has to better understand their customers’ needs, behaviors, and opinions. Field studies can be observational […]