Category: EthOS Blog

In the realm of consumer research, understanding the intricacies of consumer behavior goes beyond mere numbers and statistics. Qualitative methods offer a window into the deeper dimensions of consumer motivations, emotions, and perceptions, providing invaluable insights for businesses striving to connect with their audience on a profound level. This article delves into various qualitative methods […]

Introduction Understanding consumers is paramount for any business striving to thrive in today’s competitive landscape. Qualitative consumer insights serve as a goldmine of information, offering valuable perspectives into consumer behaviors, preferences, and needs. By employing effective techniques for collecting and analyzing qualitative consumer insights, businesses can gain a deeper understanding of their target audience, refine […]

Introduction In the realm of digital experiences, where user interfaces and customer interactions dominate, the concept of Emotional UX (User Experience) and CX (Customer Experience) has emerged as a powerful tool for businesses to forge deep and lasting connections with their audience. While functionality and usability remain crucial elements, the ability to evoke and cater […]

Introduction In the fast-paced world of technology and innovation, businesses are continually striving to create products and services that not only meet functional needs but also resonate with users on a deeper, emotional level. The role of emotional design has become increasingly prominent as companies recognize the profound impact it can have on user and […]

Introduction In the dynamic landscape of business, the terms “User Experience” (UX) and “Customer Experience” (CX) have become pivotal in shaping the success of companies. While UX focuses on the interaction between a user and a product, CX encompasses the overall journey of a customer with a brand. Bridging the gap between these two experiences […]

Research that drives business When it comes to making things easier for people, two forms of research stand out: generative and foundational research. At its core, User Experience (UX) seeks to enhance experience by making hardware and software intuitive and ubiquitous. With foundational research, we see the sheer usability and, more so, the greater interaction […]

Introduction In the rapidly evolving landscape of technology and design, the convergence of User Experience (UX) and Customer Experience (CX) has emerged as a pivotal force shaping modern product design. Traditionally treated as separate entities, UX and CX are now recognized as interconnected elements that, when harmonized, create a holistic and seamless user journey. This […]

The key to unlocking insights is diary studies A diary study is one of the most powerful methods in research. It allows researchers to provide B2B businesses with key qualitative insights gleaned from studies conducted over an extended period. This qualitative method produces detailed insights through real-time records that can be messages, pictures, and video […]

Introduction As businesses gear up for the year’s busiest shopping season, understanding customer behavior and optimizing user experience becomes more crucial than ever. EthOS, an advanced experience research software, stands as a pivotal tool for companies looking to gain a competitive edge during these peak periods. Understanding Customer Behavior During Sales Seasons The key to […]

Why did they do that? This question has to be the most commonly asked question to UX researchers, and there’s a reason for that. Traditionally, it is rare for most companies to have a team of skilled UX researchers to delve into the qualitative side of data that is User Experience. However, more companies are […]