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Mobile Pre-Tasking Enriches Focus Groups and IDIs
Introduction What if I told you there’s a way to get a head start on becoming acquainted with respondents? A method for researchers and participants to get to know each other – and trust each other – before the formal research process begins? To see beyond what a respondent might reveal about themselves in a […]
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Diary Studies: A Powerful UX Research Method for Discovery
Abstract: Diary studies are one of the most powerful tools to wield during UX discovery. UXR teams utilize findings from diary studies to build exciting and engaging products and services. What is the discovery phase? In UXR, discovery is the preliminary phase of the design process. In this stage, designers and researchers collect information about […]
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Why UX Research is Critical to Mobile App Success
Introduction The saying, “there’s an app for that,” really isn’t much of an exaggeration.There are over 5 million apps on the Apple App Store and Google Play Store, and thousands more are released daily. With so many apps to choose from, consumers will only use ones that add value to their everyday lives. So how […]
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How to use remote diary studies to understand attitudes
Abstract: Understanding attitudes is key to delivering products that users not only want but need. Remote diary studies are essential to creating and iterating services and products that a target audience will not only use but enjoy. Understanding remote diary studies In user experience research (UXR), understanding user attitudes is paramount to successful research and design, […]
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Why Diary Studies Are Critical to UXR
User Experience Research, commonly abbreviated as UXR, is a powerful tool for any organization committed to data-driven operations. Using a wide range of methodological approaches, UXR helps companies understand how users and prospective users experience their brand. It may focus on a specific real-world product or service; or online properties like websites and mobile apps […]
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Remote Field Studies vs. Remote Diary Studies
Abstract: Diary studies and field studies are essential to the discovery phase as they allow designers to build a strong foundation for UXR and UX design. These methods are rooted in ethnography and reveal how products and services are used in the real world. Making the case for ethnographic methods Hypotheticals reign supreme in UX research […]
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What is Virtual Ethnography?
Abstract: Virtual ethnography is research that uses the Internet and other information technologies to collect and share cultural knowledge. Virtual ethnography usually takes the form of an online conversation and the electronic exchange of the participants’ ideas, opinions, experiences, and perspectives. Virtual ethnography is sometimes called interactive ethnography or web ethnography. Virtual ethnography aims to understand […]
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What is Cyber Ethnography?
Abstract: Cyber ethnography is the use of the Internet as a field research tool by anthropologists, sociologists, and corporate researchers, especially those that conduct their research to analyze how data can be used in field studies or to analyze social phenomena or issues. Cyber ethnography is a way of conducting ethnographic fieldwork grounded in Internet and […]
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Remote Field Studies for UX Research
What is a Remote Field Study? Field studies are research activities that revolve around observing users in their natural context versus studying them in a controlled environment like a lab. Field studies are one of the best tools a researcher has to better understand their customers’ needs, behaviors, and opinions. Field studies can be observational […]
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Digital Ethnography: A Step-by-Step Guide
Technology continues to transform daily life, challenging insights teams to keep up with changing customer behaviors. As the world of digital natives has gone mobile, one of the most powerful innovations researchers have at their disposal is digital ethnography. It takes qualitative research to new levels of immediacy and authenticity. Instead of visiting a research […]
