The Human Insight Blog

Introduction As businesses gear up for the year’s busiest shopping season, understanding customer behavior and optimizing user experience becomes more crucial than ever. EthOS, an advanced experience research software, stands as a pivotal tool for companies looking to gain a competitive edge during these peak periods. Understanding Customer Behavior During Sales Seasons The key to […]

Why did they do that? This question has to be the most commonly asked question to UX researchers, and there’s a reason for that. Traditionally, it is rare for most companies to have a team of skilled UX researchers to delve into the qualitative side of data that is User Experience. However, more companies are […]

To keep pace with the times, traditional UX research methods are giving way to innovative remote, hybrid, and mixed-mode approaches. This new era in research is ushering in quicker and deeper insights. Now, researchers can combine foundational, generative, and evaluative methods through robust UXR platforms like EthOS. Hybrid research is gaining momentum as researchers glean […]

Introduction Over recent years, our world has undergone a significant digital transformation. The digital world now interweaves with almost every facet of our existence. As companies leap forward, advancing technology and online experiences, it becomes imperative to ground these innovations in solid insights, ensuring they cater to the evolving needs of today’s consumers. Gone are […]

CPG Market Research & Diary Studies Understanding the nuances of consumer behavior is crucial to staying competitive and thriving in the Consumer Packaged Goods (CPG) market. Traditional methods like competitor analysis, surveys, and focus groups provide surface-level data; however, companies often go without understanding the nuances of how customers engage with their products in their […]

Abstract In today’s digital age, the convergence of physical products and their digital counterparts through apps is a hallmark of modern innovation. Omnichannel user research serves as the keystone, providing insights into this synergy and empowering businesses to optimize the intertwined user experiences. This article delves into the essence of omnichannel UXR, its benefits, and […]

Introduction As healthcare evolves into a more patient-centric industry, understanding the patient journey has never been more critical. One of the most effective ways to glean authentic insights into this journey is through the lens of mobile ethnography. This innovative approach captures patients’ experiences in real-time and their natural contexts, creating a rich view of […]

Abstract Digital ethnography is a powerful approach for understanding and optimizing user engagement in mobile app design, providing deep insights into user behavior and preferences. By immersing in real-world contexts and capturing authentic data, businesses can tailor their mobile experiences to resonate with users and gain a competitive advantage in the market. Digital Ethnography & […]