The Human Insight Blog

Introduction Over recent years, our world has undergone a significant digital transformation. The digital world now interweaves with almost every facet of our existence. As companies leap forward, advancing technology and online experiences, it becomes imperative to ground these innovations in solid insights, ensuring they cater to the evolving needs of today’s consumers. Gone are […]

CPG Market Research & Diary Studies Understanding the nuances of consumer behavior is crucial to staying competitive and thriving in the Consumer Packaged Goods (CPG) market. Traditional methods like competitor analysis, surveys, and focus groups provide surface-level data; however, companies often go without understanding the nuances of how customers engage with their products in their […]

Abstract In today’s digital age, the convergence of physical products and their digital counterparts through apps is a hallmark of modern innovation. Omnichannel user research serves as the keystone, providing insights into this synergy and empowering businesses to optimize the intertwined user experiences. This article delves into the essence of omnichannel UXR, its benefits, and […]

Introduction As healthcare evolves into a more patient-centric industry, understanding the patient journey has never been more critical. One of the most effective ways to glean authentic insights into this journey is through the lens of mobile ethnography. This innovative approach captures patients’ experiences in real-time and their natural contexts, creating a rich view of […]

Abstract Digital ethnography is a powerful approach for understanding and optimizing user engagement in mobile app design, providing deep insights into user behavior and preferences. By immersing in real-world contexts and capturing authentic data, businesses can tailor their mobile experiences to resonate with users and gain a competitive advantage in the market. Digital Ethnography & […]

Artificial Intelligence Empowers UX Researchers In today’s fast-paced market, AI is emerging as a revolutionary tool that is challenging the way we live, the way we work, and the way we think. AI isn’t meant to replace but to empower and democratize. AI amplifies capabilities, uncovers patterns, and delivers data in record time. AI serves […]

Abstract In today’s dynamic market, understanding customer sentiments towards your products and services is an absolute must. A range of CX research methods can be utilized to enhance customer understanding, but a particular focus should be put on diary studies, surveys, and In-Depth Interviews. These methods provide well-rounded insights into the customer journey, levels of […]

What is Generative AI? Generative AI uses existing data to create new ideas or content, including text summaries, videos, and images. The most newsworthy generative AI example is ChatGPT, which has taken the industry and world by storm. People use this new technology to write songs, help with homework, and even create workout plans. While […]

Introduction To get in touch with modern customers, researchers and designers must first understand the range of needs, preferences, and behaviors of their target audience. A one-size-fits-all approach to designing products and services to meet the growing array of customers does not work. With more and more companies developing products and innovating solutions that fit […]