The Human Insight Blog

Introduction The modern shopper has evolved dramatically over the last decade, driven by advancements in technology, changing consumer expectations, and global shifts in shopping behavior. Today’s shoppers seamlessly blend online and offline experiences, leveraging the convenience of e-commerce while appreciating the tangible elements of physical stores. They demand personalized shopping journeys that cater to their…

Ethnographic research provides invaluable insights into human behavior, culture, and interactions by immersing researchers in the natural environments of their subjects. However, as with any qualitative research method, bias can undermine the validity and reliability of findings. Ethnographic studies require careful planning, execution, and analysis to minimize bias, ensuring authentic and actionable insights. EthOS, a…

Human-centered design (HCD) focuses on creating solutions that genuinely meet the needs and expectations of the people they’re designed for. This approach hinges on a deep understanding of users, their behaviors, environments, and motivations. Ethnography, a qualitative research method rooted in anthropology, has become an essential tool in this pursuit. It allows designers to gain…

In user research, methods serve as the foundation for meaningful inquiry. The choice of research methods significantly affects the quality, reliability, and relevance of findings. A research methods sketch provides a broad overview of the different approaches researchers can adopt to explore society, human behavior, and interactions. In the context of user research, a user…

Diary studies and interviews are two widely used approaches that allow researchers to explore consumer behaviors, experiences, and emotions. However, deciding which method is best suited to your research goals is often a nuanced process, requiring a solid understanding of how each method works. In this article, we will explore the differences between diary studies…

Jump To: Introduction to UX Diary Research What is UX Diary Research? Structured vs. Unstructured Diary Studies Importance of Longitudinal Insights Conducting a UX Diary Study Analyzing UX Diary Data Challenges and Solutions Future Trends Conclusion Introduction to UX Diary Research Technological advancements and the increasing emphasis on user-centered research have made diary studies one…

In the evolving landscape of user experience (UX) research, digital ethnography is proving to be a game-changer. Traditional ethnographic research, with its roots in anthropology, has long been a valuable tool for understanding human behavior in real-world settings. However, as more aspects of life move online, researchers have had to adapt their methods to meet…

In the realm of user-centered design, understanding the needs, behaviors, and preferences of users is critical for creating products that resonate with them. One effective method for gathering in-depth user insights is through diary studies. These studies provide rich, longitudinal data that can help design teams understand user experiences in real-world contexts. When integrated into…

In market research, the quality of data is paramount to the accuracy of findings. One significant challenge researchers face from traditional research methods is recall bias, a type of cognitive bias that can skew the results of studies, leading to inaccurate conclusions. This article explores what recall bias is, provides examples, and discusses how platforms…