The Human Insight Blog

Making business decisions based solely on quantitative data is like trying to describe a picture in a coloring book without anything actually having color. You can make some general observations, but to provide deeper insight, you need both color and context. If quantitative data represent the outlines of a picture in a coloring book (image…

When building a brand, businesses, institutions, and organizations need to connect with their users. When brands connect with their users, this connection enables them to provide a rich experience that deepens brand loyalty. When we look at how different consumers have adapted to the use of certain products and services, it is fair to note…