The Human Insight Blog

In a world where data rules, generative ux research tells the full story. The assumptions made from clinical methods and skimming data can lead to assumptions at best and failed businesses at worst. Generative research aims to understand the context of the situation, not just the issue at hand. In this way, generative research seeks […]

How do you create value for your customers? Where do you come up with new product ideas and innovations? What inspires customer experiences that lead to lasting connections? These questions get asked by businesses of all sizes, from mom-and-pop operations to Fortune 500 companies. Coming up with answers to these questions typically involves being able […]

Making business decisions based solely on quantitative data is like trying to describe a picture in a coloring book without anything actually having color. You can make some general observations, but to provide deeper insight, you need both color and context. If quantitative data represent the outlines of a picture in a coloring book (image […]

When building a brand, businesses, institutions, and organizations need to connect with their users. When brands connect with their users, this connection enables them to provide a rich experience that deepens brand loyalty. When we look at how different consumers have adapted to the use of certain products and services, it is fair to note […]