The Human Insight Blog

Technology continues to transform daily life, challenging insights teams to keep up with changing customer behaviors. As the world of digital natives has gone mobile, one of the most powerful innovations researchers have at their disposal is digital ethnography. It takes qualitative research to new levels of immediacy and authenticity. Instead of visiting a research […]

Abstract: To design is to understand, and to do that, designers will need to cultivate a solid UXR process. The key to UXR is discovering needs, exploring contexts, testing assumptions, and listening deeply. UXR separates industry leaders from run-of-the-mill organizations. What is UXR? Simply put, UXR is User Experience Research. Many designers know what they want […]

Abstract: User experience researchers have many methods at their disposal, and applying technology to these methods makes UXR more efficient and scalable. When deciding which method is best, it’s important to understand where you are in the UX process and the research objective at hand. User experience research (UXR) is the study of end-users to understand […]

Diary Studies Defined Diary Studies are a research methodology in which participants record their daily tasks, thoughts, or behaviors over a set period of time. While going about their daily routines, participants report their activities on a schedule (interval, signal, or event) using a mixture of qualitative and quantitative tasks.  Interval: data is collected once […]

Ethnography Goes Digital Traditionally, ethnographic studies have been conducted face-to-face with the participant in their natural habitat being observed by a researcher. The onset of the pandemic sparked an abrupt migration of market research projects to move online, including 1:1 interviews, focus groups, and ethnographies.  Previously, researchers gathered their data using cameras, microphones, and notepads. […]

Abstract: The UXR process involves four main phases: Discovery, Exploration, Testing, and Listening.  Each step is critical to designing products and interfaces that meet the needs of users. Trust the process, specifically the UXR Process. It can be tempting to dive right into solutions, but this generally creates more problems than it solves. First, designers should […]

Abstract: Digital Ethnography is the practice of leveraging technology (like smartphones and computers) to study people in their natural environment remotely. Digital marketing, digital design, digital teaching, digital learning…nowadays, it seems we can do just about anything digitally. If your role has anything to do with generating insights about consumers–their behaviors around purchasing and using specific […]

Abstract:  UXR is an acronym for User Experience Research. It is the process of studying the behaviors, needs, and emotions of end users; and leveraging those insights to enhance the experiences of physical and digital products, services, and applications. People interact with a variety of apps, websites, and web apps almost every day, but how […]

81% of Americans own a smartphone, and interactions between consumers and brands through mobile devices is increasing every year. Thus, any brand, app, or website should have a strong mobile interface to ensure a consistent and positive mobile user experience across real-world and digital touchpoints. To stay competitive in today’s market, companies are investing heavily […]

Nearly 70% of all web searches and activities are performed on mobile devices. Mobile app development has become one of the hottest trends in the market and it shows no signs of slowing anytime soon. Mobile applications are great in theory, but most apps are missing the mark simply due to a lack of research. […]