Home » OvationMR Acquires EthOS: Elevating Customer-Centric Insights for Brands

OvationMR Acquires EthOS: Elevating Customer-Centric Insights for Brands


We’re excited to announce that EthOS has officially joined the OvationMR family! This acquisition marks a significant step in expanding our ability to deliver innovative, real-time insights for brands and researchers around the globe.

With this acquisition, OvationMR will now offer even more powerful tools for understanding consumer behavior through features like Mobile Ethnography, Concept Testing, Journey Mapping, and more.

By combining EthOS’ cutting-edge research capabilities with OvationMR’s global insights network and advanced AI-driven analytics, we’re enabling our clients to engage with their audiences like never before. This integration will allow brands to access deeper, more meaningful data to drive smarter, more informed business decisions.

OvationMR is committed to helping brands better understand their customers by moving beyond traditional methods and taking research into the real world. EthOS will help fulfill that mission, offering even richer insights to fuel business success.