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When and How to Create Customer Journey Maps
Customer journey maps are essential tools for understanding user experiences, identifying pain points, and improving interactions with your product or service. By visualizing a customer’s journey from awareness to post-purchase, businesses can optimize processes, enhance user satisfaction, and drive conversions. In this comprehensive guide, we will explore when and how to create customer journey maps […]
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AI for UX Research
Introduction to AI and UX Research In the fast-paced world of digital technology, two key elements are quickly becoming inseparable: user experience (UX) and artificial intelligence (AI). Combined, they form a dynamic duo redefining the boundaries of what we once knew as possible. This article aims to unpack this fascinating subject of leveraging AI for […]
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Capture Customer Emotions & Motivations While They Shop
Introduction Mobile ethnography is a valuable research method that enables researchers to gain rich insights into participants’ behaviors and experiences. In the context of retail, it provides a unique opportunity to improve customer experiences and drive greater business success through real-time interaction, data collection, and analysis. Remote mobile ethnography & retail insights Mobile ethnography leverages […]
