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AI for UX Research
Introduction to AI and UX Research In the fast-paced world of digital technology, two key elements are quickly becoming inseparable: user experience (UX) and artificial intelligence (AI). Combined, they form a dynamic duo redefining the boundaries of what we once knew as possible. This article aims to unpack this fascinating subject of leveraging AI for […]
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Capture Customer Emotions & Motivations While They Shop
Introduction Mobile ethnography is a valuable research method that enables researchers to gain rich insights into participants’ behaviors and experiences. In the context of retail, it provides a unique opportunity to improve customer experiences and drive greater business success through real-time interaction, data collection, and analysis. Remote mobile ethnography & retail insights Mobile ethnography leverages […]
