Category: EthOS Blog

The goal of insights research is to learn everything you can about a target audience’s behavior surrounding a product or service (or a category of products or services) and to understand the factors that drive that behavior. A project might zero in on a specific touch point or any aspect of life that provides context […]

Contextual Inquiry is a UX method used by researchers to study the context and the environment of a user’s experience. Researchers then use this information to better understand the users’ behavior and how they’re using and experiencing the product. A key benefit of contextual inquiries is that researchers discover things they would never anticipate and […]

UX researchers use generative methods to describe and evaluate user experiences and behaviors, get up-to-date on user issues and needs, and synthesize user research results to build hypotheses and generate insights. A generative research study yields a more meaningful understanding of users’ motivations, behaviors, and problems. A few generative research methods include remote field studies, […]

Introduction Product testing is like painting the Golden Gate Bridge – it’s an ongoing task that is never really finished. Products need to evolve with the ever-changing needs of consumers, so product testing and needs assessments must be done regularly to ensure relevance. Between bringing new products to market and monitoring the performance of established […]

Introduction Remote contextual inquiries allow researchers to interview and observe users within their natural environment from afar. Through remote contextual inquiry, researchers can carve out genuine insights regarding how users interact with their products as they go about everyday life. The case for contextual inquiries Contextual inquiry fits beneath the umbrella of ethnographic field studies. […]

What is Contextual Inquiry Contextual inquiry is a qualitative method that involves direct observation to uncover design flaws and obstacles that users cannot always state when asked. The interviews are conducted within the everyday context in which the task takes place to get a holistic view of how a product is used in real-world situations. […]

Introduction What if I told you there’s a way to get a head start on becoming acquainted with respondents? A method for researchers and participants to get to know each other – and trust each other – before the formal research process begins? To see beyond what a respondent might reveal about themselves in a […]

Abstract: Diary studies are one of the most powerful tools to wield during UX discovery. UXR teams utilize findings from diary studies to build exciting and engaging products and services. What is the discovery phase? In UXR, discovery is the preliminary phase of the design process. In this stage, designers and researchers collect information about […]

Introduction The saying, “there’s an app for that,” really isn’t much of an exaggeration.There are over 5 million apps on the Apple App Store and Google Play Store, and thousands more are released daily. With so many apps to choose from, consumers will only use ones that add value to their everyday lives. So how […]

Abstract: Understanding attitudes is key to delivering products that users not only want but need. Remote diary studies are essential to creating and iterating services and products that a target audience will not only use but enjoy. Understanding remote diary studies In user experience research (UXR), understanding user attitudes is paramount to successful research and design, […]