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Unlocking Innovation: Generative Research Reveals Latent Customer Needs and Opportunities
Understanding Generative Research Generative research offers a gateway to the unarticulated needs and desires of customers. Unlike evaluative research, where researchers assess the usability and effectiveness of existing solutions, generative research seeks to uncover underlying motivations, behaviors, and contexts to shape user experience. Generative research is instrumental in identifying new areas of innovation, guiding product […]
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Capturing Everyday Magic: A View into Real-World Product Interactions
In product development and user experience (UX), foundational research is the bedrock, providing crucial insights that drive innovation and ensure products resonate with the intended end user. Product testing is integral to this process—in lieu of rigorous studies in a sterile lab, products are introduced into the daily lives of their target users. This approach […]
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Overcome Your Diary Study & Qualitative Hurdles with EthOS
Qualitative research, particularly diary studies, faces several challenges that impede the collection of rich, actionable insights. Qualitative challenges begin early in the research process with recruiting and retaining a diverse participant pool, ensuring consistent and quality sessions. Further, managing the extensive time required to recruit and analyze also poses significant challenges to UX research studies. […]
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Go beyond Surface-Level Data with Contextual Deep Dives
The Limitations of Surface-Level Data To make an impact, products and services need a sturdy foundation rooted in empathy and intuitiveness. By recognizing patterns in user interactions and preferences, design teams can craft experiences that resonate deeply with audiences. While valuable, companies rely heavily on quantitative metrics like click-through rates, session lengths, and bounce rates. […]
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Drawing the Line Between Generative and Evaluative Research – When to Use Which
In the realm of research, particularly within the fields of design, marketing, and product development, understanding the distinction between generative and evaluative research is critical for ensuring that the right methodologies are applied at the right stages of a project. Generative and evaluative research serve distinct purposes, yet they are complementary in the research process. […]
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The Role of Foundational Research in Shaping Brand Strategy and Direction
In today’s hyper-competitive marketplace, where consumer preferences shift rapidly and new technologies disrupt traditional business models, the importance of a robust brand strategy cannot be overstated. A well-defined brand strategy not only differentiates a company from its competitors but also fosters customer loyalty and drives business growth. At the heart of a successful brand strategy […]
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Unlocking the Power of Mobile Ethnography in Today’s Digital Age
In today’s hyperconnected world, where smartphones have become an extension of our daily lives, traditional research methodologies are undergoing a paradigm shift. Ethnography, the study of people and cultures, has evolved to embrace the digital realm, giving rise to mobile ethnography – an innovative approach that harnesses the power of mobile technology to gain deep […]
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Mastering Foundational Research Techniques for Long-Term UX Success
In today’s digital landscape, user experience (UX) stands as the cornerstone of any successful product or service. A seamless, intuitive interface can make or break user engagement, loyalty, and ultimately, the success of a business. However, achieving long-term UX success requires more than just surface-level improvements or quick fixes. It demands a deep understanding of […]
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Tap into 3 Million Consumers for Diary Studies, Mobile Ethnography, and User Research
Understanding user behaviors, experiences, and interactions is pivotal to creating user-centered products and services. Diary studies, mobile ethnography, and user research are exceptional methods to craft better experiences for users, but it can be challenging to truly get a real perspective from a representative user base. Through diary studies, participants record activities and experiences to […]
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Key Methods and Tools for Conducting Impactful Foundational Research
In the realm of academia, industry, and beyond, foundational research serves as the bedrock upon which innovation, progress, and understanding are built. Whether exploring uncharted territories or delving deeper into existing knowledge, the significance of foundational research cannot be overstated. However, conducting impactful foundational research requires more than just curiosity—it demands a systematic approach, a […]
