Category: EthOS Blog

81% of Americans own a smartphone, and interactions between consumers and brands through mobile devices is increasing every year. Thus, any brand, app, or website should have a strong mobile interface to ensure a consistent and positive mobile user experience across real-world and digital touchpoints. To stay competitive in today’s market, companies are investing heavily […]

Nearly 70% of all web searches and activities are performed on mobile devices. Mobile app development has become one of the hottest trends in the market and it shows no signs of slowing anytime soon. Mobile applications are great in theory, but most apps are missing the mark simply due to a lack of research. […]

Turn a new page with better research. Diary studies are making a comeback in User Experience Research (UXR). Once seen as insightful but an extremely difficult practice, diary studies have benefitted from the transition to an increasingly connected environment via texting, email, and purpose-built research platforms. What exactly is a diary study? A UX diary study […]

Discovery Research with Digital Ethnography  The UX discovery phase relies heavily on knowing users.  Without proper research methods, products and services are doomed to a short life on the market.  Adoption and engagement is the goal of all digital products and services, but to achieve those goals, companies must know their users intimately.  By working […]

In a world where data rules, generative ux research tells the full story. The assumptions made from clinical methods and skimming data can lead to assumptions at best and failed businesses at worst. Generative research aims to understand the context of the situation, not just the issue at hand. In this way, generative research seeks […]

How do you create value for your customers? Where do you come up with new product ideas and innovations? What inspires customer experiences that lead to lasting connections? These questions get asked by businesses of all sizes, from mom-and-pop operations to Fortune 500 companies. Coming up with answers to these questions typically involves being able […]

Making business decisions based solely on quantitative data is like trying to describe a picture in a coloring book without anything actually having color. You can make some general observations, but to provide deeper insight, you need both color and context. If quantitative data represent the outlines of a picture in a coloring book (image […]

When building a brand, businesses, institutions, and organizations need to connect with their users. When brands connect with their users, this connection enables them to provide a rich experience that deepens brand loyalty. When we look at how different consumers have adapted to the use of certain products and services, it is fair to note […]