Foundational UX research or generative UX research means tapping into a person’s thoughts and feelings to drive an understanding of how a product impacts them in their day-to-day lives. Companies use this research to help inform design decisions to create products that support what people want rather than what they think is best for people.
UX Diary Studies
Diary studies are a foundational UX research method that involves users describing and recording their thoughts and feelings about their experiences with a product over time.
These studies are an insightful, direct method of understanding users and their mindsets. By collecting a user’s behaviors and thoughts longitudinally, researchers can get an accurate sense of the user’s mindset in their natural environment.
Diary studies can be used for anything from understanding how people use your product to revealing issues your users might be facing. Most qualitative methods leveraged by UX researchers involve participants recalling experiences or observing product usage in a lab setting. The power of Diary Studies is tied to the method’s ability to collect data on experiences as they happen, in real-world scenarios. This is important because certain issues only surface in real-world situations. And collecting the context surrounding experiences helps researchers understand user needs better, and in turn, come up with innovative solutions, features, and products.
In card sorting, a user is shown a pile of cards with a title. Each card contains a small amount of information, telling them what’s on it. The user picks out the few cards that are relevant to the question. This allows for visual confirmation of a user’s understanding of the relationship between the interface and their needs.
Card sorting can be used to understand how users access the product, what interfaces they prefer, what information they need to use the product properly, and much more.
Focus groups are a foundational UX research method in which participants are asked to reflect on their experiences with a product. Online focus groups allow researchers to include a more diverse sample than in-person as there’s no restriction on geography.
UX focus groups are ideal for answering questions about the quality of a product, the most common user issues, and user preferences. Focus groups can also act as an insightful method of getting users to speak openly about themselves and their experiences helping researchers learn more about users’ attitudes, beliefs, needs, and intentions.
Field studies provide unique opportunities to gather insights from users that traditional research methods cannot provide. Field studies involve observing real people in their natural environments, and their behaviors are typically more dynamic than other methods.
Because they’re more naturalistic, field studies give researchers a better understanding of users and their everyday lives. Field studies also allow researchers to address risks and concerns head-on rather than purely responding to them.
Field studies can be conducted in person or remotely. Researchers are shifting to more remote methods that utilize mobile devices to capture behaviors as it helps cut down on logistics and cost while allowing for a larger sample size. Remote field study platforms also generally have tools in place that help researchers synthesize data more efficiently.
In user interviews, researchers interact with users and get them to reveal their personal thoughts, likes, and dislikes. A user interview allows researchers to make better decisions for the product’s design and, thus, for the users.
User interviews are a great method for learning more about how users perceive the product. They also allow researchers to address users’ concerns and reveal which features they are using.